Adipurush, an adaptation of the Hindu epic Ramayana, was announced on 18 August 2020, via a promotional poster. Prabhas portrays Lord Rama under the direction of Om Raut who earlier helmed the period action film Tanhaji (2020).[16] Om Raut was fascinated by the 1992 Japanese film Ramayana: The Legend of Prince Rama and was motivated to adapt the Ramayana into a film using modern technology. Raut wrote the script amidst COVID-19 lockdown in India
In September 2020, the makers revealed that Prabhas is enacting Lord Rama's portrayal whose character name was later revealed as Raghava.[5] Saif Ali Khan who already worked as an antagonist in Raut's Tanhaji has been signed for the role of Ravana with the name Lankesh.[19] After rumours of Anushka Shetty, Anushka Sharma, Kiara Advani, and Keerthy Suresh being approached for the role of Sita, it was reported in November 2020 that Kriti Sanon has been cast to essay the role; her inclusion into the film was confirmed by makers four months later in March 2021
Motion capture shoot for Adipurush begun on 19 January 2021.[22] Muhurtam shot and formal launch was done on 2 February 2021 in Mumbai, India.[23] Principal photography of the movie began that day, as informed by the makers.[24][25] A massive fire accident took place at the filming location in Mumbai on the same day.[26] Duplicate sets were erected same wise due to the fire breakout.[27] In October 2021, Khan and Sanon wrapped up shoot.[28] On 10 November 2021, the filming was completed.
The music for both the Hindi and Telugu versions of the film is composed by Ajay-Atul and Sachet–Parampara (noted). The first single titled "Jai Shri Ram" was released in its short version on 6 April 2023 on the occasion of Hanuman Jayanti. The full song was released on 20 May 2023 under the same name in Hindi and Telugu alongside dubbed versions (Tamil, Kannada and Malayalam).